No Blog Title Set

lcpimage
Lets Chat
Hamburger menu

Social Media
Marketing Services

Start your journey
towards SEO Success

Social Media Page

Contact Form

Name
Name
Consent

Unlock the full power of social media and propel your business towards unmatched success with poirier.agency social media management.

Poirier.agency social media management oversees and executes comprehensive strategies for clients’ social media presence. This entails generating unique content, scheduling and publishing posts, community engagement, monitoring analytics, and optimizing campaigns. 

We bring a dynamic blend of professional expertise and scalability, focusing on holistic strategies to revolutionize your online presence. Our team of specialists stays updated on industry trends. They leverage state-of-the-art tools and proactively ensure clients’ social media profiles are vibrant, engaging, and aligned with their brand identity. 

SOCIAL MEDIA PILLARS

Social Media Strategy

Read

An agency-level social media marketing plan entails a comprehensive and strategy-focused approach to maximize the impact of social media platforms on a client’s brand. With the ever-expanding importance of social media in the modern digital landscape, agencies play a pivotal role in designing and executing successful campaigns.


Here are the key elements of an agency-level social media marketing strategy:
01 GOAL SETTING
Working hand in hand with our clients, we define clear and measurable objectives that serve as the foundation of our strategy. Whether it’s increasing brand awareness, driving website traffic, generating leads, or providing a roadmap for future campaigns, setting goals is crucial for achieving concrete results.
02 TARGET AUDIENCE ANALYSIS
Understanding your target audience is essential for effective social media marketing. Our agency conducts extensive research to identify their demographics, interests, online behaviors, and preferences. With these insights, we tailor our content and employ strategic targeting to cultivate meaningful connections and drive engagement.
03 PLATFORM SELECTION
Each social media platform offers unique opportunities to reach your audience. Based on our in-depth understanding of user demographics, content formats, and engagement levels, we carefully select the platforms most aligned with your goals and target audience. This ensures we leverage the appropriate media channels to amplify your brand’s reach and impact.
04 CONTENT STRATEGY
Each social media platform offers unique opportunities to reach your audience. Based on our in-depth understanding of user demographics, content formats, and engagement levels, we carefully select the platforms most aligned with your goals and target audience. This ensures we leverage the appropriate media channels to amplify your brand’s reach and impact.
05 PAID ADVERTISING

We optimize your website’s loading speed by implementing techniques such as image compression, code minification, leveraging browser caching, and utilizing content delivery networks (CDNs). These optimizations not only enhance user experience but also contribute to improved search engine rankings.

06 COMMUNITY MANAGEMENT
We optimize your website’s loading speed by implementing techniques such as image compression, code minification, leveraging browser caching, and utilizing content delivery networks (CDNs). These optimizations not only enhance user experience but also contribute to improved search engine rankings.
07 ANALYTICS AND REPORTING
We optimize your website’s loading speed by implementing techniques such as image compression, code minification, leveraging browser caching, and utilizing content delivery networks (CDNs). These optimizations not only enhance user experience but also contribute to improved search engine rankings.
By harnessing the power of data, we ensure that your future campaigns are even more effective and aligned with your evolving goals.

Our social media marketing strategies combine creativity, data-driven decision-making, and continuous optimization to achieve your objectives.

By facilitating meaningful connections between your brand and its audience, we create an online presence that resonates and delivers exceptional results. Trust Poirier.agency to elevate your brand to new heights through our dynamic and results-oriented approach to social media marketing.
Social media algorithms are the backbone of platforms like Facebook, Instagram, Twitter, and TikTok. These intricate rules and calculations determine the order in which posts appear in users’ feeds. While each algorithm has unique characteristics, they generally consider factors such as post-engagement, relevance, and timeliness to deliver personalized content to users.
01 Technical Analysis
Engagement is a pivotal factor in social media algorithms. Platforms prioritize content that generates high likes, comments, shares, and saves, as these interactions indicate meaningful engagement and keep users active on the platform. By focusing on creating content that encourages genuine interactions, businesses, and content creators can increase their visibility and reach a larger audience.
02 unlocking relevance
Relevance is another critical aspect of social media algorithms. The algorithm analyzes users’ past behavior, interests, and preferences to deliver content that aligns with them. Platforms customize the content shown in users’ feeds by considering users’ actions, preferences, and demographic data. To optimize visibility, it is essential to understand your target audience and create content that resonates with their interests and needs.
03 the importance
of timeliness
Timeliness is a crucial part of social media algorithms. Platforms prioritize original and recent content to ensure users stay up-to-date with the latest information and conversations. By creating and sharing timely content, businesses can increase their chances of appearing in users’ feeds and capitalize on trending topics. Staying current and providing fresh content enhances visibility and engagement.
It’s important to note that social media algorithms are not static. Platforms constantly refine their algorithms to improve user experience and combat issues like spam or misinformation. Staying informed about algorithm updates and adapting strategies accordingly is crucial for maintaining visibility and maximizing reach on social media platforms.
FREE CONSULTATION
A social media audit comprehensively evaluates an organization’s performance and presence across social media platforms. It includes several elements to gain insights:
Profile Optimization
Profile optimization involves evaluating the completeness and consistency of profile information across platforms. Ensuring that all profiles are adequately completed, visually appealing, and aligned with the brand’s voice and visual identity establishes a solid and consistent brand image.
Engagement Metrics
Measuring key performance indicators (KPIs) like reach, engagement, conversions, and click-through rates helps gauge the effectiveness of your social media efforts. These metrics provide actionable insights for optimizing your content, engagement strategies, and overall social media presence.
Audience Analysis

Analyzing your target audience’s demographics, interests, and engagement patterns provides valuable insights. This information helps tailor content and engagement strategies to resonate with your audience and build meaningful connections effectively.

Platform Assessment
Determining the effectiveness of each social media platform for your organization’s goals and target audience is fundamental. You can allocate resources wisely and focus on channels that deliver the highest impact by identifying the platforms where your audience is most active and engaged.
Content Evaluation
Evaluating the quality, relevance, and effectiveness of past content is crucial. You can refine your content strategy and curate more impactful and engaging posts by identifying top-performing content and understanding what resonates with your audience.
Brand Consistency
Reviewing the alignment of social media content with your brand’s voice, tone, and visual identity ensures brand consistency. Consistent branding across platforms establishes credibility and helps users recognize and connect with your brand.
Competitor Analysis
Analyzing the strategies and performance of competitors in the same industry provides valuable benchmarking insights. Understanding their strengths and weaknesses can help identify areas for improvement and inspiration for your social media strategy.
Advertising Effectiveness
Evaluating social media advertising campaigns’ performance and return on investment is essential. By assessing the effectiveness of your ad campaigns, you can optimize targeting, messaging, and budget allocation to maximize ROI and drive desired outcomes.
Profile Optimization
Profile optimization involves evaluating the completeness and consistency of profile information across platforms. Ensuring that all profiles are adequately completed, visually appealing, and aligned with the brand’s voice and visual identity establishes a solid and consistent brand image.
Engagement Metrics
Measuring key performance indicators (KPIs) like reach, engagement, conversions, and click-through rates helps gauge the effectiveness of your social media efforts. These metrics provide actionable insights for optimizing your content, engagement strategies, and overall social media presence.
Content Evaluation
Evaluating the quality, relevance, and effectiveness of past content is crucial. You can refine your content strategy and curate more impactful and engaging posts by identifying top-performing content and understanding what resonates with your audience.
Competitor Analysis
Analyzing the strategies and performance of competitors in the same industry provides valuable benchmarking insights. Understanding their strengths and weaknesses can help identify areas for improvement and inspiration for your social media strategy.
Audience Analysis

Analyzing your target audience’s demographics, interests, and engagement patterns provides valuable insights. This information helps tailor content and engagement strategies to resonate with your audience and build meaningful connections effectively.

Platform Assessment
Determining the effectiveness of each social media platform for your organization’s goals and target audience is fundamental. You can allocate resources wisely and focus on channels that deliver the highest impact by identifying the platforms where your audience is most active and engaged.
Brand Consistency
Reviewing the alignment of social media content with your brand’s voice, tone, and visual identity ensures brand consistency. Consistent branding across platforms establishes credibility and helps users recognize and connect with your brand.
Advertising Effectiveness
Evaluating social media advertising campaigns’ performance and return on investment is essential. By assessing the effectiveness of your ad campaigns, you can optimize targeting, messaging, and budget allocation to maximize ROI and drive desired outcomes.
Social media platforms have transformed how we connect, share, and engage with others. Each platform offers unique features and caters to different types of content and interactions. Here are the key functionalities of several leading social media platforms:

Instagram

Instagram is a trendy social media platform that focuses on visual content. Users can share photos and videos, applying creative tools and filters to enhance their content before sharing it with their followers.

The platform encourages engagement through likes, comments, and follows. Users can explore trending hashtags and topics, discovering new accounts and content. Instagram Stories and IGTV provide different avenues for sharing moments and longer videos, facilitating dynamic and interactive content creation.

Tik Tok

TikTok has emerged as a rapidly growing social media platform known for its short-form videos. Users can create and share entertaining content, including lip-syncing, dancing, comedy sketches, and challenges.

The platform’s algorithm recommends videos based on user preferences, making discovering new trends and creators easy. TikTok promotes collaboration through features like duets, enabling users to engage with and respond to each other’s content. With its lively community of content creators, TikTok offers an engaging and creative space.

Twitter

Determining the effectiveness of each social media platform for your organization’s goals and target audience is fundamental. You can allocate resources wisely and focus on channels that deliver the highest impact by identifying the platforms where your audience is most active and engaged.

LinkedIn

LinkedIn is a professional networking platform dedicated to career development and business connections. It emphasizes creating a strong and credible online presence, allowing users to showcase their work experience, skills, and education.

LinkedIn facilitates connections with colleagues and professionals in various industries, promoting a broader professional network. Users can stay updated on industry insights, job opportunities, and company news. The platform encourages users to share professional updates and thought leadership articles and engage in meaningful discussions about their field.

Facebook

Facebook is one of the most prominent social media platforms, connecting individuals across the globe. With billions of active users, Facebook allows individuals to create personal profiles, connect with friends and family, and share various types of content such as photos, videos, and updates.

The platform offers the option to join groups, express interest in pages, and discuss various topics. Facebook’s private messaging feature, Messenger, facilitates seamless communication, while its Marketplace enables users to buy and sell goods within the community.

Instagram

Instagram is a trendy social media platform that focuses on visual content. Users can share photos and videos, applying creative tools and filters to enhance their content before sharing it with their followers.

The platform encourages engagement through likes, comments, and follows. Users can explore trending hashtags and topics, discovering new accounts and content. Instagram Stories and IGTV provide different avenues for sharing moments and longer videos, facilitating dynamic and interactive content creation.
LinkedIn
LinkedIn is a professional networking platform dedicated to career development and business connections. It emphasizes creating a strong and credible online presence, allowing users to showcase their work experience, skills, and education.

LinkedIn facilitates connections with colleagues and professionals in various industries, promoting a broader professional network. Users can stay updated on industry insights, job opportunities, and company news. The platform encourages users to share professional updates and thought leadership articles and engage in meaningful discussions about their field
Twitter

Determining the effectiveness of each social media platform for your organization’s goals and target audience is fundamental. You can allocate resources wisely and focus on channels that deliver the highest impact by identifying the platforms where your audience is most active and engaged.

Tik Tok

TikTok has emerged as a rapidly growing social media platform known for its short-form videos. Users can create and share entertaining content, including lip-syncing, dancing, comedy sketches, and challenges.

The platform’s algorithm recommends videos based on user preferences, making discovering new trends and creators easy. TikTok promotes collaboration through features like duets, enabling users to engage with and respond to each other’s content. With its lively community of content creators, TikTok offers an engaging and creative space.

Facebook

Facebook is one of the most prominent social media platforms, connecting individuals across the globe. With billions of active users, Facebook allows individuals to create personal profiles, connect with friends and family, and share various types of content such as photos, videos, and updates.

The platform offers the option to join groups, express interest in pages, and discuss various topics. Facebook’s private messaging feature, Messenger, facilitates seamless communication, while its Marketplace enables users to buy and sell goods within the community.
Understanding the performance of your social media strategy is essential for driving impactful results and optimizing your online presence. Social media analytics empowers you with valuable insights to gauge the effectiveness of your efforts. Here are the key metrics and trends in shaping your social media success:
01 reach on social media
Reach on social media refers to the total number of unique users exposed to your content on a specific platform. It quantifies the size of the audience your content has the potential to reach. 

Tracking reach provides a clear understanding of the attention and exposure your brand or content receives from social media users. By monitoring reach, you can assess your campaigns’ impact and visibility and evaluate your audience’s growth over time.
02 IMPRESSIONS ON SOCIAL MEDIA
Impressions on social media represent the total number of times your content has been displayed on users’ screens. Unlike reach, impressions count every instance of your content being shown, including multiple views by the same user.

Analyzing impressions provides insights into the frequency and extent your audience encounters your content. This metric helps you evaluate the resonance and visibility of your campaigns and gauge the effectiveness of your content distribution strategies.
03 SOCIAL MEDIA ENGAGEMENT
Social media engagement measures your audience’s level of interaction and involvement with your content. It encompasses actions such as likes, comments, shares, retweets, and clicks.

High engagement signifies that your content resonates with your audience, sparking conversations and cultivating a community around your brand. By monitoring engagement, you can gauge the effectiveness of your content strategy, identify what resonates with your audience, and refine your approach to encourage meaningful interactions.
04 SOCIAL MEDIA CONVERSIONS
Social media conversions encompass the actions taken by your audience that align with your business objectives. These actions can vary from website visits, form submissions, and purchases to sign-ups and downloads.

Tracking social media conversions enables you to evaluate the success of your social media efforts in driving desired outcomes and measuring your return on investment (ROI). By analyzing conversion data, you can optimize your campaigns, refine your targeting, and tailor your content to drive more impactful results.
05 Competitor Analysis
Analyzing these key metrics provides data-driven insights to inform decision-making and enhance your social media presence. By closely monitoring reach, impressions, engagement, and conversions, you can identify areas of strength and improvement, refine your strategies, and unlock the full potential of your social media marketing endeavors.
01 video content
dominance
Video content continues to reign supreme on social media platforms. Short-form videos, live streaming, and Stories have gained immense popularity, captivating users’ attention. Brands must incorporate videos into their social media plans to convey messages effectively, grab attention, and engage with their target audience.
02 social commerce on the rise
Social media platforms increasingly embrace e-commerce capabilities, allowing users to discover, explore, and purchase without leaving the app. Shoppable posts, product tags, and integrated payment systems transform social media into a seamless shopping experience.

Utilizing social commerce empowers brands to increase conversion rates, enhance customer convenience, and capitalize on the influence of impulse buying to boost sales.
03 augmented reality (ar) experiences
Augmented Reality (AR) revolutionizes social media by providing immersive and interactive experiences. AR enables users to engage with brands in novel ways, from filters and lenses to virtual try-on features. Businesses can leverage AR to enhance product demonstrations, create personalized experiences, and increase user engagement by blurring the line between physical and digital realms.
04 AUTHENTIC AND
PURPOSE-DRIVEN CONTENT
Social media users seek authenticity and purpose from brands. They appreciate content that reflects genuine values, promotes inclusivity, and supports social causes. Companies that align with these values and convey compelling narratives can form stronger bonds, cultivate customer loyalty, and appeal to socially-aware buyers.
By embracing these social media trends, brands can adapt their strategies to meet evolving consumer expectations, harness new features and technologies, and gain a competitive edge.

Incorporating these trends into your social media approach helps solidify your brand presence, effectively engage your audience, and drive meaningful results on social media platforms. Stay agile and responsive to the ever-changing digital landscape to thrive in social media.
social media ad is paid promotional content displayed on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, or TikTok. It typically consists of text, images, videos, or a combination of these elements.

Social media ads provide businesses with an effective way to reach their target audience and achieve specific marketing objectives. They can be highly targeted based on demographic information, interests, behaviors, and location.

This method allows advertisers to reach out to an interested and engaged audience.
social media ad is paid promotional content displayed on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, or TikTok. It typically consists of text, images, videos, or a combination of these elements.

Social media ads provide businesses with an effective way to reach their target audience and achieve specific marketing objectives. They can be highly targeted based on demographic information, interests, behaviors, and location.

This method allows advertisers to reach out to an interested and engaged audience.
01 AD CREATIVES
Encompasses compelling visuals, engaging copy, and a clear call-to-action that aligns with the campaign objective.
02 targeting parameters
Includes defining audience characteristics such as age, gender, location, interests, and behaviors.
03 ad placement

This involves choosing where the ad will be displayed, such as in users’ feeds, stories, or sponsored content.

04 BUDGET AND BIDDING
We set a budget for the ad campaign and select the bidding strategy to optimize ad delivery and cost efficiency.
05 ad metrics

Enntails tracking and analyzing key performance indicators (KPIs) such as reach, impressions, click-through rates (CTR), conversions, and return on ad spend (ROAS).

06 social media listening
Social media listening, also known as social media monitoring, actively monitors and analyzes social media platforms for mentions, discussions, and trends related to a brand, product, or industry. It involves tracking social media users’ conversations, comments, and feedback to gain valuable insights. It can also create an understanding of the sentiment toward a particular topic.


  Social media listening allows businesses to monitor their brand reputation, identify customer needs and preferences, and stay updated on industry trends. By harnessing social media listening tools, companies can track mentions of their brand, competitors, and industry keywords. This allows them to interact with customers, quickly resolve problems, and take advantage of opportunities.


Social media listening also helps identify influencers, understand customer sentiment toward products or campaigns, and gather feedback for product improvement. It is a valuable source of real-time market research. It allows businesses to make data-driven decisions and strengthen their social media strategy.
Click here

Reach out to
book a
consultation

Poirier inspires the pursuit of
greatness, transforming the
mundane into the memorable.

Book a consultation with us and
embark on a journey that
redefines possibilities.
Reach Out

Driving organic
traffic and Boosting
Website Visibility

Book a Free Consultation
close
Instagram Linkedin Facebook Envelope

Social media

Instagram

Linkedin

Facebook

Interested in a consultation?

Email Us

Menu