Monet Blake is the Head of SEO at Poirier Agency, bringing over 11 years of hands-on experience across the full spectrum of search engine optimization. Her career began as an SEO executive and has progressed through every senior role in between, including manager and account director, giving her a deep, practical understanding of how SEO works at every level.
With a strong foundation in both execution and leadership, Monet oversees organic strategy, focusing on sustainable growth, performance, and long-term visibility.
SEO Expertise and Strategic Focus
Monet specializes in holistic SEO strategy, looking beyond rankings alone to consider the full organic journey. Her work encompasses on-page optimization, content strategy, growth-focused SEO, and the wider search ecosystem, including how users interact across platforms before converting.
Rather than treating SEO as a siloed channel, Monet builds strategies that align search, content, and audience intent to support measurable business outcomes.
Her areas of expertise include:
- Organic SEO strategy and growth planning
- Content and on-page optimization
- E-commerce and B2B SEO
- SaaS and consulting-led SEO strategies
- Search journey and cross-platform visibility
An All-Rounder Approach to Organic Growth
Monet’s approach to SEO is rooted in understanding problems before prescribing solutions. She recognizes that users and potential customers often know what challenges they face but may not yet know what solution they need.
By mapping intent, behavior, and platform touchpoints, Monet develops strategies that meet users where they are in their journey. This problem-first perspective allows her to create search strategies that are not only technically sound but genuinely useful, discoverable, and aligned with how people search, research, and decide.
Monet’s work is guided by clarity, curiosity, and a commitment to building organic strategies that grow alongside the business.
