WEBSITE DESIGN
PS 150 is a vibrant school in New York City with a student-centered outlook on education. In nurturing community-building and well-rounded learning experiences for every student, PS 150 learns how fresh branding can help them ace their goals. We at Poirier Agency used our creative school of ideas to bring new life to their brand.
With a visual focus, we strived to enrich the outdated website design and lack of unified branding aesthetically. Since the site is focused on guiding and inspiring parents and students, the poor user experience (UX) and limited diversity needed a lesson in connoting community.
Part of these areas for improvement stems from PS 150’s hope for a fresh brand identity that resonates with students and parents. To support PS 150’s values (diversity, adversity, academic excellence, community spirit), all these digital identity and design elements needed strong cohesion and creativity.
We aimed to connect communication materials and content mediums, from posters to social media graphics. Through this, we could create a visually appealing and psychologically resonant brand experience. To build a brand identity that blends PS 150’s values in an engaging way, we worked on these areas:
Our team crafted a new color palette that exudes friendliness and modernity. With the original duck egg blue as the anchor, we complemented the revamped design with cohesive colors: Robin egg blue, baby powder, and myrtle green. Together, these colors evoke togetherness and playfulness.
For the brand font, we selected Geometria to improve readability and professionalism across print and digital media. Together with the new colors, these changes represent new beginnings, harmony, and creativity. Achieving these enticing aspects helps connect PS 150’s mission of excellence in academic and student growth.
We chose photography that captured candid and natural moments within the school. This emphasizes PS 150’s focus on fostering real connections and inclusivity. To highlight the individuality that PS 150 encourages in its students, we designed unique illustrations. These gold star-worthy geometric shapes include cartoon eyes and mouths, representing diversity and wonder.
Woolfie, our wolf character mascot design, symbolizes school pride and environmental sustainability, depicted in action during sporting activities. Variations of Woolfie across platforms speak to PS 150’s versatility. With an array of merchandise, from sweatshirts to notebooks, we carried over the clearer brand identity, emphasizing the themes of school spirit and engagement.
Our transformed version of the PS 150 website blends the rebranding guidelines we established. This, plus the responsive web design and intuitive navigation, encourages engagement. Through functional and simple layouts, parents and students can always feel connected and informed about the school’s exciting initiatives and events, even while on mobile.
With a new and improved website and branding, PS 150 was awarded the revered U.S. National Department of Education – National Blue Ribbon School award. This symbol of committed excellence showcases the positive impact of cohesiveness and brand messaging.
The school community showed enthusiasm for the refreshed rebranding with glowing words. We also provided workshops to guide staff on managing web content while maintaining design integrity. This extra care showcases how a helping hand can make a lasting difference.
The rebranding of PS 150 successfully built a meaningful connection between the school’s values and families and students. Our thoughtful design approach encouraged an engaging environment, ensuring that PS 150 continues to thrive as a beacon of education in New York City.
To identify weak points in your brand’s web design and development, Poirier is the mentor for you. Let’s help you excel with a revitalized online presence!