PS 150  Case Study

PS 150 website and 'WE DARE' brand mockups over playground

Poirier Agency gave PS 150 a bold new look and website that captures the school’s creative energy and community pride.

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PS 150 rebrand collage with mascot, logo, and branded materials
PS 150 mobile page mockup showing 'Community' section with children photo and values buttons
PS 150 branded merchandise set with wolf mascot on duffel bag, sweatshirt, cap

The Challenge We Solved

PS 150’s previous website lacked cohesion, accessibility, and warmth. The design felt outdated, and the user experience didn’t reflect the energy and inclusiveness of the school community.

The school wanted to:

01

Modernize its digital brand identity.

02

Improve site navigation and engagement for parents and students.

03

Create visuals that capture creativity, diversity, and connection.

04

Develop cohesive branding across all touchpoints, from web to print.

PS 150 brandbook pages and school wolf mascot illustrating the rebrand challenge

Solutions We Offered

To achieve PS 150’s goals, Poirier Agency delivered a complete creative overhaul focused on brand unity and digital engagement. Our services included:

  • Logo Redesign
  • Branding Design
  • Website Optimization
  • Web Development

Logo Redesign

We modernized PS 150’s logo to capture the school’s bright, inclusive personality. The refreshed design balances professionalism with playfulness, creating a mark that students, staff, and parents can proudly represent.

P.S.150 NYC logo on teal square over tiled mural
PS 150 logo: pink banner with cartoon eyes on building

Branding Design

Our team built a cohesive brand identity centered on color, typography, and tone. The result is a friendly and consistent visual style that connects PS 150’s digital presence with its real-world community.

Website Optimization

We enhanced usability and accessibility by improving load times, navigation, and responsiveness. These updates made the site easier to explore for both students and parents, across every device.

PS 150 brand and website design moodboard showing logo, colors, typography, sitemap, and mobile mockups
Mobile website mockups for PS 150 NYC showing welcome screen and navigation buttons

Web Development

From structure to functionality, we rebuilt PS 150’s site for long-term performance. The new platform enables simple updates, flexible content, and seamless integration with the school’s expanding programs.

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