Poirier Agency evolved Taste of Tribeca into a bold, character-led brand experience, translating neighborhood energy into a clear, high-performing digital platform.
Taste of Tribeca had built a strong on-the-ground reputation, but its digital presence had not kept pace. The brand felt underdeveloped online, especially when viewed alongside the scale and personality of the event itself.
At the center of the opportunity was the festival’s pigeon mascot. It was recognizable and loved, but not yet fully leveraged as a brand asset.
Taste of Tribeca needed to:
Expand the role of its mascot without losing authenticity
Create a brand that resonates with both locals and sponsors
Bring structure to a previously loose visual and content system
Improve clarity across event information and navigation
Present a more polished, scalable digital experience
The challenge was to refine and elevate what already worked.
We developed a brand and website system designed to hold personality and performance in equal measure.
Our team delivered:
We refined the existing identity into a more cohesive system that could scale across digital touchpoints without losing its local charm. The result is a brand that feels more structured, intentional, and ready to support long-term growth.
The pigeon evolved into a cast of expressive characters, each reflecting the humor and energy of the neighborhood. These illustrations add personality and storytelling across the site, making the brand feel more dynamic, memorable, and rooted in place.
We introduced a bold visual system built on contrast, combining expressive illustration with clean, approachable typography. A distinctive palette gives the brand energy and recognition, while maintaining enough structure to feel credible and polished.
We reorganized the site into a clearer, more intuitive structure, helping users move easily between tickets, event details, and sponsor information. The experience supports both quick actions and deeper browsing without feeling overwhelming.
The website was designed to balance personality with usability. A clean, modular layout keeps information clear while allowing the brand’s character to come through. Every interaction was streamlined to feel simple, direct, and easy to navigate.
Taste of Tribeca now has a digital presence that better reflects the experience of the event itself.
The shift:
The result is a platform that feels lively, considered, and built for both engagement and growth.
