Content marketing builds trust and turns prospects into customers. Good content makes you more visible, shows you know your stuff, and gives people what they need when they need it.
Your brand gets in front of more people
Audiences stay interested and engaged
Search rankings improve with quality content
Real connections form with the people you want to reach
Better leads come through your door
Published content keeps working long-term
Companies that invest in content outperform competitors who don’t
Video grabs attention fast. It’s also great for explaining complex ideas in a simple way.
Professional photos make your brand look polished, help tell your story, and make an impact wherever you use them.
The right words build your reputation, help you show up in search, and move people through your sales process. We write clear copy that connects with your audience.
Working with Poirier Agency has been a game changer! They deliver high quality results with a strong strategic data-driven approach to SEO and excellent customer experiences. Overall, a pleasure to work with and we recommend them as the best digital marketing agency in NYC!
I had the pleasure of working with Poirier Agency recently, and I couldn’t be happier with the results. Their team’s expertise, creativity, and dedication to our project exceeded our expectations. They not only understood our brand but also helped us reach a wider audience and achieve our marketing goals. I highly recommend them to anyone seeking a professional and effective marketing partner.
Awesome group of people. Always prompt and very professional. Anytime I ask a question they are happy to answer or help find the answer.
Data-Driven
Everything is supported with real numbers, real research, and real intent analysis.
Creative:
We find original angles and messaging that make your brand stand out.
Human-Focused:
SEO should feel personal. We write for humans first, algorithms second.
Technical and Strategic:
We blend UX, design, SEO, and development to deliver a full-scale solution.
Transparent:
You see what we’re doing, why we’re doing it, and how it’s working.
Collaborative:
We work beside you, not behind a curtain. You’ll always know the plan.
SEO is no longer just about ranking on Google Search. The same principles now contribute to AI results, including Google AI Overviews and large language models, like ChatGPT and Perplexity. When your site is well-structured, fast-loading, and has strong backlinks, it signals quality to both people and AI systems.
Within 60 days, The Hope Institute saw a 110% increase in organic traffic and a 3x improvement in lead conversion from search. Our targeted content strategy and technical fixes turned underperformance into long-term SEO momentum.
SOCARRAT saw a 184% increase in organic impressions and a 67% increase in revenue from organic traffic after just 90 days. This was achieved through a blend of technical cleanup, targeted content updates, and a focused backlink campaign.
We make videos, take photos, and write omnichannel content. This includes commercial videos, corporate material, blog posts, website copy, and other marketing materials you need to show up online.
Content gets your name out there. It shows people what you’re doing and why you’re a trustworthy part of your industry. Smart content marketing helps you rank on Google by drawing more traffic and engagement. It walks potential customers through your sales process and turns visitors into clients.
Both help, but in different ways. Video works great on websites and social media because it grabs attention right away. Written content is what gets you found in search through strategic SEO and provides crucial details. We can help you assess which of our services best align with your goals.
Yes. We can plan your content strategy, make everything you need, get it out there, and track how it’s doing. We adjust what we do based on what you need and what you want to accomplish.
We think about strategy and creativity together. Our content strikes a balance between visual appeal, UX design, and conversion-focused copy. We do everything in-house, so quality stays seamless and all work is cohesive to your brand.
That depends on what you’re after. We usually look at things like how many people engage with your content, how much organic traffic you get, the number of leads that generate, conversions, and search rankings. You’ll get monthly reports that show exactly how content is helping your business.
We work with all kinds of businesses. Content plans are tailored to fit your market, your audience, and what your competitors are doing. Our multi-disciplined team researches your industry so the content is accurate and resonates with your target audience.