Poirier Agency gave PS 150 a bold new look and website that captures the school’s creative energy and community pride.
CLIENT
PS 150
Services
Brand · Website · Illustration
OBJECTIVE
Modernise the school's brand and make the website easier for parents and students
MARKETS
New York
PS 150’s previous website lacked cohesion, accessibility, and warmth. The design felt outdated, and the user experience didn’t reflect the energy and inclusiveness of the school community.
The school wanted to:
Modernize its digital brand identity.
Improve site navigation and engagement for parents and students.
Create visuals that capture creativity, diversity, and connection.
Develop cohesive branding across all touchpoints, from web to print.
To achieve PS 150’s goals, Poirier Agency delivered a complete creative overhaul focused on brand unity and digital engagement. Our services included:
We modernized PS 150’s logo to capture the school’s bright, inclusive personality. The refreshed design balances professionalism with playfulness, creating a mark that students, staff, and parents can proudly represent.
THE CHALLENGE
PS 150’s old site felt dated and lacked cohesion, accessibility and warmth. It didn’t reflect the energy and inclusiveness of the school community parents and students know.
THE SOLUTION
A modernized logo, custom mascot and cohesive identity, built around color, typography and tone. A rebuilt, faster, more accessible website brings the school’s real-world community online.
Our team built a cohesive brand identity centered on color, typography, and tone. The result is a friendly and consistent visual style that connects PS 150’s digital presence with its real-world community.
We enhanced usability and accessibility by improving load times, navigation, and responsiveness. These updates made the site easier to explore for both students and parents, across every device.
From structure to functionality, we rebuilt PS 150’s site for long-term performance. The new platform enables simple updates, flexible content, and seamless integration with the school’s expanding programs.
Nico, Principle of PS150
