Emily is the Director of Operations at Poirier Agency, where she oversees internal systems, workflows, and delivery standards across the business. Since entering the digital marketing industry in 2019, Emily has played a central role in building an operational structure that supports sustainable growth, consistency, and high-quality output across teams.
Her work ensures that strategy, execution, and client delivery are aligned, efficient, and scalable.
Operational Leadership and Industry Experience
Emily specializes in operations-led leadership, bridging the gap between creative, SEO, and performance teams to ensure work is delivered smoothly and effectively. She is responsible for refining internal processes, improving cross-team collaboration, and maintaining the operational foundations that allow strategy to translate into real-world results.
She brings extensive experience working with clients in:
- Rehabilitation and behavioral health
- Travel and tourism
- Hospitality and service-led brands
These industries require precision, adaptability, and a strong understanding of user experience, all of which inform Emily’s operational approach.
An Operations-Led, People-First Approach
Emily’s operational philosophy is rooted in clarity, structure, and long-term value. She believes strong operations create the conditions for great work, ensuring teams have the systems, processes, and support they need to deliver consistently high standards.
Her approach focuses on building scalable workflows that balance efficiency with flexibility, allowing the agency to grow without sacrificing quality or accountability. By aligning internal operations with client goals and team capacity, Emily helps ensure that strategy moves smoothly from planning to execution.
At the core of her work is a people-first mindset. Emily prioritizes clear communication, realistic timelines, and operational transparency, creating an environment where teams can collaborate effectively, and clients experience reliable, thoughtful delivery at every stage of the process.
