Two addiction treatment and behavioral health brands rebuilt for greater visibility, trust and patient admissions
Brand identity, website redesign, SEO, PPC and social strategy aligned around one goal: helping more people find and choose treatment.
CLIENT
Texas Helps + Florida Helps
Services
Brand · Website · SEO · PPC · Social
OBJECTIVE
Increase qualified treatment inquiries
MARKETS
Texas + Florida
SEE THE 90-DAY IMPACT
Performance moved quickly.
Organic click-through rate
0.67% → 1.27% · Texas Helps
Qualified first-time inquiries
44 → 76 month over month · Florida Helps
Cost per qualified inquiry
$685 → $326 · Florida Helps
Want results like these?
See where your website, SEO and paid search may be limiting qualified patient growth.
Redesigned for Trust.
Made to Perform.
Texas Helps and Florida Helps needed to earn trust in seconds. Their audience is people in active addiction and the families trying to help them, and neither has time for an intake form.
We rebuilt both brands as sisters, with one identity system, two websites and the organic and paid search programs that bring people to them.
Built to turn treatment searches into first-time inquiries.
THE CHALLENGE
Trust had to happen fast.
People searching for treatment are often in crisis, or searching for someone who is. Both sites had to feel safe and clear on the first screen.
THE SOLUTION
One system across every channel.
One shared brand across website, social, organic and paid search. Ads were connected to call tracking so campaigns optimize for first-time inquiries.
A clearer identity built for credibility.
A balanced, modern identity helps both brands look established and consistent, so the trust built in one place carries to the next.
Designed to reduce hesitation and make the next step obvious.
The redesigned experience emphasizes clear care pathways, stronger trust signals and focused calls to action—so prospective patients and families can understand options quickly and act with confidence.
Clearer care pathways
Stronger trust signals
More prominent CTAs
More visibility. More entry points. More qualified opportunities.
The first 90 days produced broad-based gains across search visibility and engagement—not a single isolated metric.
Pages earning organic traffic
Organic click-through rate
Organic users
Organic page views
Organic clicks from Google
Social + Creative System
One visual system carries both brands consistently from website to social, so every touchpoint feels like the same family of care.
One acquisition strategy across every touchpoint.
PPC
Capture high-intent demand
Paid search focused on people actively looking for treatment, with landing-page alignment designed to reduce wasted clicks and strengthen inquiry quality.
CRO
Make every visit work harder
Clearer information hierarchy, stronger calls to action and reduced decision friction supported the path from search to inquiry.
SOCIAL
Build familiarity before the decision
A consistent social presence reinforced brand trust, education and recognition across the broader consideration journey.
The work should be felt in the experience—and seen in the numbers.
"Families searching for treatment in Florida weren't finding us, and the ones who did landed on a site that felt dated and clinical. Poirier fixed both. We're showing up where families are searching, and the new brand feels warm and trustworthy, the kind of place a family would call about someone they love."
Kurt, Chief Operating Officer at Florida Helps
Brand and performance work better when they are designed as one system.
01
Clarify the decision
Make the value proposition and care pathways understandable immediately.
02
Earn trust early
Use design, proof and messaging to reduce uncertainty before asking for action.
03
Capture demand
Align SEO and paid media with the highest-intent moments in the patient journey.
04
Measure what matters
Use visibility metrics as leading indicators while optimizing toward qualified inquiries.
We provide evidence-based treatment that’s tailored to your unique needs
Recover With Purpose
a first step toward lasting recovery
meaningful change
What could Poirier do for your brand?
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