Kevin Poirier is the founder and CEO of Poirier Agency, where he leads strategic direction across data, performance marketing, and business growth. With decades of experience in digital marketing and executive leadership, Kevin is known for building strategies that are grounded in measurable ROI and long-term impact.
His leadership focuses on aligning marketing efforts directly with business objectives, ensuring every initiative is accountable, scalable, and results-driven.
Executive Leadership and Strategic Experience
Before founding Poirier Agency, Kevin developed broad executive leadership experience within complex, growth-focused organizations. During this time, he played a key role in guiding marketing direction, supporting brand expansion, and building systems designed to scale alongside the business.
This experience allows Kevin to approach digital strategy through both a marketing and business lens. His work bridges performance data with strategic decision-making, ensuring initiatives are aligned with growth objectives, operational realities, and long-term outcomes.
A Data-Driven Approach to Growth
Kevin’s approach combines analytical rigor with practical business insight. He emphasizes clear goal-setting, performance tracking, and continuous optimization, ensuring strategies are not only innovative but also measurable and effective.
Kevin’s ethos, rooted in strategic insight and collaboration, has helped shape the evolution of Poirier Agency into a performance-focused digital marketing partner. By fostering a culture built on clarity, accountability, and shared expertise, the agency has grown through the strength of its people and its systems. Together, the team is driven by a commitment to delivering outcomes that matter.
