Addiction Treatment Marketing: Connecting People to Help

Poirier Agency assists addiction treatment and recovery centers in building websites and marketing solutions that reflect the quality of care they provide.

 

We support detox, residential, and outpatient programs with a compassionate, precise approach for each facility.

Common Challenges Recovery Centers Face Online

Many treatment centers have a strong clinical reputation but an online presence that may not create the same trust. This impacts admissions inquiries and makes it harder to develop confidence in prospective clients and their loved ones seeking addiction treatment.

01

Admissions pages that are confusing or make it hard to start the intake process

02

Outdated or generic messaging that doesn’t reflect the center’s philosophy or programs

03

Inconsistent branding across channels like website, Google Business Profile, and blog content

How We Support Addiction Treatment Centers

Organic and Local SEO

Optimizing website and Google Business Profile content so treatment centers show up when and where people search for addiction care.

First 90 days post strategy implementation

SEO Wins at The Hope Institute

4 → 191
Page 1 & 2 Keyword Organic Ranking Changes
16-22 Oct 2023 → 5-11 Aug 2024
23 → 539
Organic Traffic Changes
16-22 Oct 2023 → 5-11 Aug 2024
6 Month Increases
3.98K
Total Clicks
384K
Total Impressions
38.2
Average CTR
6 Month Top Position Changes
1-3
+27
4-10
+67
11-20
+61
Core Web Vitals
93
Performance
92
Accessibility
100
Best Practices
92
SEO

PPC and Quality Leads

Building and managing paid campaigns that put treatment centers in front of people who are actively searching for treatment. 

with -18% ad spend
+73%
Qualified first-time treatment enquiries
44 → 76
-52%
Cost per qualified inquiry
$685 → $326
+21
First-time qualification rate
33% → 54%

Website Design and Development

Designing and building websites that make it easier for prospective clients and their families to find programs, understand admissions, and reach out for help.

Branding

Developing logos, color palettes and visual identities that help treatment centers look as trustworthy and established as the care they provide.

Recover With Purpose

We provide evidence-based treatment that’s tailored to your unique needs

a first step toward lasting recovery

meaningful change

Social Media

Creating social content that develops trust and awareness for treatment centers, while keeping messaging compliant and compassionate. 

Why Rehabs Work With Us

Delivering marketing that meets the sensitivity, accuracy, and compliance that addiction treatment rehabs require is paramount to us. We take pride in being the bridge between those who need help and quality care. 

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Start the Conversation

If your treatment center needs support connecting with clients, we’d be happy to talk through what that could look like and how we can make a difference. 

Clients That Trust Poirier Agency

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