Poirier Agency reimagined Antrim Collection’s digital identity, transforming an outdated website into a refined, luxury-first experience.
The Antrim Collection is a curated group of boutique guesthouses and apartments in Cape Town. While the properties reflect Victorian charm and modern luxury, the website felt dated, disconnected, and visually inconsistent.
Antrim set out to:
Elevate the digital aesthetic to reflect premium positioning
Unify Villa, House, and Apartments under one cohesive identity
Create a seamless, high-end user journey
Replace clutter with calm, editorial sophistication
The objective was to ensure the online experience reflected the same warmth, elegance, and refinement guests feel on-site.
We delivered a complete visual and structural redesign. The focus was cohesion, clarity, and a luxury-led user experience.
We delivered:
We created a detailed digital brand guide to unify the Villa, House, and Apartments under one elevated identity. A refined palette of muted, earth-inspired tones paired with elegant serif typography built a timeless look that feels both historic and modern.
The new interface was designed like a luxury travel editorial. Generous white space, intentional typography, and a clean grid allow high-resolution photography to lead. The design does not compete with the content. Instead, it frames each property with balance and restraint.
We reworked the site structure to improve clarity and ease of use. Navigation was simplified, content was organized more clearly, and booking paths were streamlined. Every step, from browsing rooms to clicking “Book Now,” was designed to feel calm and intuitive.
We adopted a mobile-first approach to ensure smooth performance across devices. Clean menus, thoughtful transitions, and balanced spacing create a seamless experience that reflects the high-touch hospitality guests receive in person.
The new Antrim Collection website is no longer just functional. It is a true digital extension of the properties.
The shift:
Antrim now has a platform that does more than list rooms. It expresses a lifestyle rooted in heritage, elegance, and intentional design.
