Poirier Agency refreshed Poke Bowl NY’s brand and website to boost local visibility and turn neighborhood discovery into first-party orders.
Poke Bowl NY is a fast-casual brand competing for map-pack real estate across multiple New York neighbourhoods. They were facing:
A drop in conversions and declining visibility in key NYC areas
Weak, inconsistent store-level targeting in Google Maps and search
Inconsistent NAP data, thin menu and nutrition content, and gaps in structured data
A dated website and fragmented digital identity that didn’t match their vibrant in-store experience
The brief: restore momentum quickly and turn local discovery into primary orders.
To achieve PS 150’s goals, Poirier Agency delivered a complete creative overhaul focused on brand unity and digital engagement. Our services included:
We rebuilt every location page with clear city-plus-service headings, localized copy, consistent NAP, and embedded maps. Each Google Business Profile was updated with accurate categories, geo-focused descriptions, fresh photos, and tracked links to strengthen Local Pack visibility and drive more nearby orders.
We refined the Poke Bowl NY identity without losing its in-store recognition. A cleaner logo, refreshed color system, and modern typography created a more premium look. Bold layouts and playful ingredient imagery brought the freshness and fun of poke into the digital experience.
We rebuilt pokebowlny.com on WordPress with a mobile-first, UX-led structure. Clear hierarchies for menus and locations, reinforced CTAs, and a lightweight modular build made it easier for users to move quickly from browsing to “Order Now.”
We expanded the menu and nutrition content, created category hubs for locations and key journeys, and strengthened internal linking to capture high-intent searches. Meta data, snippets, and on-page elements were tuned using GA4 and GSC insights to turn new visibility into more calls, direction requests, and orders.
Poke Bowl NY saw meaningful gains in both visibility and conversion potential, including:
