Poirier Agency strengthened Socarrat’s multi-location SEO and organic visibility across NYC to drive steady growth.
Socarrat has three NYC locations in Chelsea, Nolita, and Midtown East. The brand had a strong in-person reputation and loyal guests, but its website was not capturing enough high-intent search traffic. It was not fully competing in local results or map searches across neighborhoods.
Socarrat needed to:
Increase non-brand visibility in competitive NYC search results
Strengthen location-based rankings across three neighborhoods
Improve engagement and site performance
Support reservations and private event inquiries
The goal was to drive measurable organic growth without losing authenticity.
We delivered a focused SEO strategy to improve local visibility, grow keyword reach, and strengthen performance across all three locations.
Our team provided:
We strengthened each location page with clearer neighborhood signals and improved headings and metadata. We also refined internal links between menus, events, and locations. This helped Socarrat compete in “near me” and map searches while making each NYC location easier to find.
We improved page structure and content to better match search intent. We focused on paella, tapas, Spanish dining, and private events. Clear headers and stronger metadata improved relevance while keeping Socarrat’s cultural story front and center.
We improved site speed and simplified page structure. Faster load times reduced friction and kept users engaged. These changes helped turn new visibility into more meaningful on-site activity.
We identified keyword gaps across neighborhoods, cuisine terms, and event searches. Then we optimized content and internal links to expand non-brand reach. This led to stronger Page 1 and 2 rankings and growth in total keyword coverage.
To strengthen domain authority in a competitive NYC restaurant market, we implemented a targeted backlink strategy. New referring domains supported improved ranking stability and reinforced trust signals across high-value search terms.
