Poirier Agency helps brands improve visibility, rankings, and sales through strategic Amazon SEO and listing optimization.
Amazon is both a marketplace and a search engine. If your product does not rank near the top, shoppers may never see it. Amazon rewards listings that match search intent and convert quickly, so optimization is essential for growth.
Your products become easier to find in Amazon search
Rankings improve through stronger keyword relevance
Click-through rates increase with better titles and visuals
Conversion rates rise with clearer, more persuasive copy
Sales velocity builds momentum in competitive categories
Listings stay aligned with how customers search over time
Stronger performance creates long-term visibility, not short-term spikes
Keyword strategy is the foundation of Amazon SEO. We identify the search terms shoppers actually use, then map them to buyer intent.
What we do:
Your listing must speak to Amazon’s algorithm and the human shopper at the same time. We optimize every element for relevance and conversion.
What we optimize:
Amazon SEO is not a one-time fix. Rankings change as competitors update listings and shopper behavior evolves.
What we deliver:
Amazon rewards products that sell. Optimization must improve not just rankings, but buying behavior.
What we improve:
Strategic:
We optimize listings with a clear plan built around rankings, conversion, and business goals.
Full-Service:
From keyword research to listing updates, we manage the entire optimization process.
Quality-Focused:
Every title, bullet, and description is written to build trust and drive action.
Platform-Optimized:
We follow Amazon’s best practices, guidelines, and algorithm priorities.
Data-Driven:
We monitor performance signals like click-through rate, conversion, and sales velocity.
Collaborative:
We work closely with your team to ensure listings stay accurate, aligned, and competitive.
Our Amazon optimization services include keyword research, listing copy updates, title and bullet optimization, backend search term improvements, and ongoing performance tuning. Everything is built to improve visibility, rankings, and conversions.
We do both. We can refresh underperforming listings or optimize new product launches from the start, ensuring your products are positioned correctly for Amazon search.
Amazon’s algorithm prioritizes keyword relevance, click-through rate, conversion rate, sales velocity, and customer experience signals like reviews, returns, and inventory health.
We use Amazon-specific keyword research and competitor analysis to find high-intent search terms shoppers actually use. We focus on keywords that drive both traffic and purchases, not just volume.
Yes. Title and bullet optimization are core parts of our service. We write clear, keyword-rich copy that follows Amazon guidelines and improves click-through and conversion rates.
Yes. Backend keyword optimization is included. We use this space to target secondary phrases, synonyms, and misspellings that expand visibility without disrupting readability.
Most brands begin seeing improvements within 4 to 8 weeks, depending on competition, sales velocity, and how quickly Amazon indexes and rewards listing updates.
