Press and Media Relations That Build Authority
We help brands earn real attention through strategic press outreach and trusted media connections.Â
What Are Press and Media Relations and Why Do They Matter?
Press and media relations help your business get featured in news outlets, magazines, blogs, and online publications. Good press coverage builds trust and helps more people discover your brand.
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Press and media relations matter because:
People trust businesses they see in the news
Earned media increases brand authority
Press coverage builds high-quality backlinks for SEO
Press and Media Relations Services at Poirier Agency
Press Pitch Creation
We craft newsworthy pitches that get attention and spark interest from local and national outlets.
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This includes:
- Story development
- Angle research
- Industry-specific pitch creation
- Clear talking points
- Custom pitches for different publications
Media Outreach
Our team handles direct outreach to targeted news outlets, so you do not have to.
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We focus on:
- Local news opportunities
- Regional publications
- Industry reporters
- Journalists who cover your niche
- Follow-ups and communication
Earned Media Strategy
Earned media means you are getting attention without paying for ads. We build a plan that helps your brand stand out.
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Our strategy includes:
- Identifying story opportunities
- Positioning your brand as an expert
- Highlighting community or program impact
- Leveraging staff expertise for interviews
SEO-Focused Backlink Building
Press coverage helps boost SEO by earning strong, relevant backlinks.
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We help with:
- High-quality backlink opportunities
- Local SEO support
- Publication citations
- Building authority in your industry
Reputation & Brand Messaging
We help ensure your messaging stays clear, consistent, and aligned across all press efforts.
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This includes:
- Brand voice and story alignment
- Media kits
- Executive bios
- Clear value statements
- Talking points for interviews
Analytics and Reporting
You should always know what your press efforts are achieving.
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Our reporting includes:
- Publication placements
- Backlink wins
- Traffic performance
- Search visibility changes
- Opportunities and next steps
Clients That Trust Poirier Agency
Why Choose Us?
Data-Driven:
We use research and real audience insights to guide every pitch and outreach effort.
Creative:
We build stories that feel fresh, clear, and newsworthy to help you stand out.
Human-Focused:
Reporters care about real people and real problems. We help shape stories that matter.
Technical and Strategic:
We connect your press goals with your SEO and brand goals to drive greater impact.
FAQs
What does a press and media relations agency do?
Poirier Agency helps your business gain news coverage by creating strong stories, writing press pitches, and reaching out to journalists and local outlets. We also help build backlinks and grow your brand authority.
How long does it take to see media coverage?
Some stories are picked up within days. Others take a few weeks depending on the topic, timing, and news cycle. We aim for quick wins while also building long-term visibility.
How do I know if press outreach is working?
You will know press efforts are working when you see:
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- News mentions
- Publication backlinks
- More search visibility
- Increased website traffic
- Higher brand trust
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We share clear reports, so you always know the impact.
Can I handle press outreach myself?
You can, but press work takes time, research, and strong industry relationships. Hiring Poirier Agency ensures your stories are polished, your pitches reach the right people, and your brand gets the visibility it deserves.
What makes Poirier Agency different from other PR agencies?
We combine strategy, creativity, and SEO knowledge. Our focus is simple: earn real media coverage that supports your brand, your search visibility, and your long-term growth.
Do I need ongoing press efforts?
Yes. Press and media relations work best when they are consistent. Regular stories help you stay relevant, build more backlinks, and strengthen your brand authority over time.
