Search engine optimization (SEO) helps people find your business on Google. When done correctly, SEO increases your visibility and brings ready-to-act users to your website.
People trust organic search results more than ads
Ranking higher improves clicks, leads, and sales
Strong SEO builds your online presence long-term
Competitors who invest in SEO will outrank you if you don’t
Technical SEO ensures your site is fast, crawlable, and built for search engines to understand. We help with:
We optimize the content on pages your customers land on by improving both relevance and clarity. This includes:
Authority matters. Off-page SEO helps search engines trust your website. Our focus areas:
If you serve a geographic region, Local SEO helps you rank in your city and nearby areas. We handle:
Data is at the center of everything we do. Our reporting includes:
Working with Poirier Agency has been a game changer! They deliver high quality results with a strong strategic data-driven approach to SEO and excellent customer experiences. Overall, a pleasure to work with and we recommend them as the best digital marketing agency in NYC!
I had the pleasure of working with Poirier Agency recently, and I couldn’t be happier with the results. Their team’s expertise, creativity, and dedication to our project exceeded our expectations. They not only understood our brand but also helped us reach a wider audience and achieve our marketing goals. I highly recommend them to anyone seeking a professional and effective marketing partner.
Awesome group of people. Always prompt and very professional. Anytime I ask a question they are happy to answer or help find the answer.
Data-Driven
Everything is supported with real numbers, real research, and real intent analysis.
Creative:
We find original angles and messaging that make your brand stand out.
Human-Focused:
SEO should feel personal. We write for humans first, algorithms second.
Technical and Strategic:
We blend UX, design, SEO, and development to deliver a full-scale solution.
Transparent:
You see what we’re doing, why we’re doing it, and how it’s working.
Collaborative:
We work beside you, not behind a curtain. You’ll always know the plan.
SEO is no longer just about ranking on Google Search. The same principles now contribute to AI results, including Google AI Overviews and large language models, like ChatGPT and Perplexity. When your site is well-structured, fast-loading, and has strong backlinks, it signals quality to both people and AI systems.
Within 60 days, The Hope Institute saw a 110% increase in organic traffic and a 3x improvement in lead conversion from search. Our targeted content strategy and technical fixes turned underperformance into long-term SEO momentum.
SOCARRAT saw a 184% increase in organic impressions and a 67% increase in revenue from organic traffic after just 90 days. This was achieved through a blend of technical cleanup, targeted content updates, and a focused backlink campaign.
SEO takes time, but with the right strategy, it delivers long-lasting returns.
At Poirier Agency, our SEO services help your business get found where it matters most: on search engines like Google. We cover keyword research, content optimization, link strategy, technical fixes, and ongoing performance tracking.
We analyze your website architecture, user experience, and competitive landscape to develop a plan that drives targeted traffic and meaningful results.
Many clients begin to see measurable changes within the first 3–6 months. But for full-scale improvement in rankings, traffic, and conversions, expect 6–12 months or more. The timeline depends on the competitiveness of your market and the health of your site when we begin.
You’ll know our SEO is working when you see:
Poirier Agency provides clear monthly reports, so you can see what we’ve done, how it’s moved the needle, and where we’re headed next.
You certainly can handle basic SEO in-house, and many businesses do. However, when you’re aiming for higher growth, better ROI, and a competitive advantage, hiring Poirier Agency brings full expertise, dedicated resources, and a proven strategy.
We handle the heavy lifting so you can focus on running your business, while we build your visibility and authority.
PA stands out for combining data-driven strategy, creative execution, full transparency, and bespoke solutions. We build custom plans for your brand, track and optimize constantly, and partner with you rather than simply “provide a service.”
We care about your business goals, your audience, and ensuring that every move contributes to genuine growth, not just improved rankings.
We view SEO as an ongoing investment, not a one-time fix. Once you achieve positive momentum, stopping work opens up the risk of losing ground, due to algorithm updates, new competitors, or changes in user behaviour. Staying engaged means we continually refine and grow your search presence so you keep climbing and keep converting.