Surf Local Case Study
Poirier Agency partnered with Surf Local to bring their ocean-inspired vision to life through unified branding, digital design, and engaging storytelling.
The Challenge We Solved
Surf Local had a loyal community and a strong mission rooted in sustainability, but their visual identity and online presence needed to evolve. The brand faced challenges with:
Inconsistent visuals across web and social platforms
Limited digital cohesion between photography, design, and messaging
A need to modernize their online experience while keeping their authentic surf culture intact
The goal was to refresh the look and feel without losing the brand’s core energy or environmental values.
Solutions We Offered
We approached Surf Local’s project with a focus on clarity, consistency, and creativity. Our integrated process included:
- Visual Design
- Content Marketing
- Social Media
- Brand Identity
Visual Design
We refined Surf Local’s logo, illustrations, and overall design system to create a consistent and recognizable brand language. The new visuals were cohesive and versatile, reflecting the brand’s surf culture and sustainability values across multiple platforms.
Content Marketing
We produced reels, static posts, and campaign materials for events. Every piece was designed to highlight Surf Local’s story, values, and seasonal collections in a way that felt natural and community-driven.
Social Media
Our creative team built motion prototypes and crafted visual assets to extend Surf Local’s online presence. These dynamic designs helped the brand engage its community and maintain visual consistency across all channels.
Brand Identity
We guided the overall look and feel of Surf Local’s refreshed brand, unifying photography, typography, and color direction. The result was a clean, connected identity that resonated from apparel mockups to digital campaigns.
